What is Greenwashing and How do we avoid it?

October 08, 2021

What is Greenwashing and How do we avoid it? 

Greenwashing is the marketing of a product or brand as eco-friendly or green rather than actually implementing environmental and ethically conscious, sustainable practices. 

Over the years, sustainability has become more significant in the fashion industry. Many consumers have demanded a change in the environment, but only a few companies have done the correct form of sustainability. Due to sustainability being a trend, fast fashion brands have taken over sustainability and brainwashed consumers into thinking that they were shopping from an eco-friendly brand. Making their consumers believe that they are a reliable company. 

Here are 5 rules to make sure your sustainability claims are in check:

Rule 1: Be transparent

Rule 2: Back it up with facts

Rule 3: Avoid vagueness terminology

Rule 4: Be honest and specific

Rule 5: Answer consumer questions

Sources:

https://fashionunited.com/news/business/5-ways-to-avoid-greenwashing-and-be-honest-about-your-sustainability-effort-by-rethinkrebels/2021081741640

https://www.independent.co.uk/climate-change/sustainable-living/what-the-new-greenwashing-guidelines-could-mean-for-fashion-brands-b1926485.html

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